>< Sans Souci dress >< LC Lauren Conrad heels >< DVF clutch ><
This past week I attended the launch party of a thriving clothing line that launched for the first time in a physical retail store. Démodé Clothing is an amazing urban sportswear line that is young and absolutely HOT, and they chose the perfect Raleigh location to make North Carolinians’ dreams come true- Estate Boutique. What makes Démodé Clothing so perfect is its simplicity and attention to detail- I mean, what is more American than a classic t-shirt with carefully chosen typography? What I love about this line is that it just FEELS so classic American, and it hits so close to home. This collection is like a mixture of classic American, urban chic, and Marc Jacobs punk, and all with an extremely personal touch. And the best part? Démodé Clothing is a local Raleigh-based company with epic potential. Honestly, Estate Boutique and Démodé Clothing are exactly what a growing city like Raleigh, NC needs- something to break the proverbial Southern preppy atmosphere and push the fashion envelope in a Southern city.